POSTPAID CVM SPECIALIST

Job Description

You are: (personality/competencies, etc.)

• Someone who is enjoys working in a dynamic fast paced environment. Able to communicate effectively and happy to take the lead and ownership to execute and launch campaigns to achieve your goals. 
• Somebody that can multitask, work independently, and is able to learn quickly. 
• Experienced in understanding customer behavior, campaign planning and execution. 
• Have experience with customer journeys and fulfillment on both traditional and digital platforms. Able to optimize customer journeys at campaign levels to achieve KPIs / targets. Experience in personalization and omnichannel marketing.
• Able to understand customer profiles / personas / segmentation + data analytics to work with various cross functional teams to optimize campaign performance.

Your Responsibilities: (What is this role all about? What are the expectations of the applicant?)

• Customer Insights & Analytics: Leverage customer data and analytics to generate actionable insights, identifying opportunities for customer growth and revenue enhancement.
• Customer Segmentation & Targeting: Develop data-driven customer segmentation based on usage patterns, demographics, and customer behavior.
• Lifecycle Management: Design and implement customer lifecycle campaigns to drive retention, upsell, cross-sell, and churn management.
• Campaign Management: Plan, execute, and monitor multi-channel campaigns (SMS, email, push notifications, etc.) aimed at enhancing customer engagement and increasing revenue.
• Product Bundling: Work with the product teams to design and promote bundles, packages, and offers that cater to specific customer needs and drive value.
• Customer Journey Optimization: Map customer journeys to identify pain points and create interventions that improve customer satisfaction.
• Reporting & Performance Analysis: Measure the effectiveness of campaigns through KPIs such as revenue growth, churn rate, customer satisfaction (NPS), and campaign ROI. Present findings to senior management.
• Collaboration: Work closely with cross-functional teams including marketing, sales, finance, and IT to ensure seamless execution of CVM strategies.
• Digital Engagement: Enhance the digital engagement strategy through personalized and targeted communication on mobile apps, websites, and other digital channels.

Your Merits: (These are must haves in terms of qualifications & experience & specific technical /professionals skills that you expect from the applicant)

• Demonstrable experience in a commercially oriented role or other business/ analytics related roles.
• Understanding of customer segmentation, good analytical and problem-solving orientation.
• Proficiency in working with cross-functional teams to drive customer-centric strategies.
• Excellent communication skills and the ability to present insights and recommendations to senior stakeholders and influence cross-functional teams to champion new concepts and initiatives
• Strategic thinking, with the ability to think ahead, anticipate problems, issues and solutions.
• Comfortable executing campaigns across different channels e.g. SMS, EDM, App, etc.
• Bachelor Degree and/or Professional Qualifications in the related field.
• 5 – 8 years of experience in CVM or product management.